Audience Extension Targeting

Learn how to configure targeting parameters through Thunder’s Audience Extension platform.

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The first level of audience targeting offered by Thunder is geographic targeting. Target an audience through one of the following three geographic targeting parameters:

  • Target by mile radius: Target up to 5, 15-50 mile radius points around a Zip or Postal code.
  • Target by State, Province, or Country: Choose an entire state, province, or country.
  • Target by City: Target a specific list of cities.
  • Target  by List of Zip Codes (U.S Only): Target specific ZIP codes (10 minimum, no maximum) ​


Reach Predictor

Scroll down the page to view the Reach Predictor. When the target geography is large enough to guarantee fulfillment, it will be green. If the target geography is too small, then it will be red or orange, and the target geography will need to increase in order to guarantee fulfillment. The option to submit the campaign will not be able available when the Reach Predictor is red.



Behavioral Targeting

The option to select a target audience based on interest and intent is the second level of audience targeting offered by Thunder. Behavioral targeting offers audience segments to the to seek users who have the most relevant profiles to any of the audience groups selected.

Download a pdf on audience extension targeting options that can be shared with clients here.



Retargeting is a form of online advertising that keeps the advertiser in front of traffic after they leave the advertisers website.

To enable retargeting, place a small, unobtrusive piece of code on the advertiser's website (this code is referred to as a pixel). The pixel, is unnoticeable to the site visitors and won’t affect the site’s performance.

Every time a new visitor comes to that site, the code drops an anonymous browser cookie. Later, when the cookied visitor browses the Web, that same cookie allows Thunder’s Audience Extension partners know when to serve ads, ensuring that the ads are served to people who have previously visited the advertiser's site.

1. Retrieving the Re-targeting Pixel:
Select the ad and click Export > Ad tags from the My Ads page. On the overlay window, select the Retargeting Pixel tab and share the HTML code with the client.

2. Place the Retargeting Pixel (Share these instructions with your client):
The retargeting pixel is a piece of unobtrusive html, that can be placed anywhere into a website's code, but it will not have any impact on the page. When placing the pixel, we recommend adding it the end of the html content just before the closing body tag; </body>. Make sure that the pixel does not impede any other parts of the html, it should be placed onto a separate line of its own exactly as it is provided.​

Tip: Remember to place the pixel on every page of your website to ensure activation for users who visit any part of the site.